PROJECT
In an Syracuse University design class, we were tasking with crafting an event campaign design. For the project, I chose the 2024 Dreamville Festival, an annual music concert hosted by the prominent record label, with my focus on engaging Dreamville and hip-hop enthusiasts. Employing a consistent stylistic approach across all artist portraits created a cohesive visual identity, while the use of cloud motifs, inspired by Dreamville's thematic preferences, added depth to the design. The tagline, cleverly echoes Dreamville's albums, fostering anticipation for the festival. For digital medias, I added another dimension to the design through animating the bottom clouds, drawing attention to essential details and elevating the presence of the artists' faces. Throughout the design process, I honed my ability to experiment with various ideas and styles, consistently refining and adapting my vision to ensure the final product was both visually appealing and informative.
