In a class project, my group and I were tasked with picking a brand and creating a detailed campaign pitch. We picked YETI, and researched deep into their history, brand identity, and target personas. From our findings we created a campaign surrounding a lifetime of adventure. YETI's rugged and well-built products are meant to inspire the consumer into adventure, promising they'll be there every step of the way. We created 3 creative executions across print, outdoors, and experiential medias. Click on our campaign to read the full pitch.

2024

CAMPAIGN PITCH
PRINT
OUTDOORS
EXPERIENTIAL